The Profit is a concise, step-by-step "how-to" guide to develop, execute, and implement corporate strategy. Learn the marketing techniques that will make your product memorable and to remain relevant, and the sales strategy that can put your company over the top. Each chapter concludes with bullet point summaries and action items to aid you in implementing the concepts detailed in the book and for real world strategy implementation. The strategies and frameworks are applicable to many industries

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194 pages, published by Five Lions Publishers